Apple is currently developing its own augmented reality glasses. sometimes. However, a confidential source heard by the international press agency Bloomberg indicates that a version of the product at an advanced stage of development has finally been presented to the company’s executives.
This meeting seems to come at an important time. According to the source, the executive meeting is rare and only takes place four times a year. In addition to 8 directors handpicked by the company, the general manager of the brand, Tim Cook, would also be present.
Also according to the source, in recent weeks Apple has also accelerated development of rOS – short for reality operating system – custom software that will power the glasses.
The information that the product was presented to the board encouraged those who were waiting for a preview of its appearance and features. In 2011, it was this same council that saw – or heard – for the first time the virtual assistant Siri, officially announced a few weeks ago and launched on iPhone.
Launch only in 2023
The development of the operating system and the presentation of the device to the board of directors suggest that its launch should take place very soon.
Market analysts estimate that Apple should unveil its glasses to the world in the coming months, between the end of the year and the beginning of 2023. The launch to consumers should take place in the middle of next year.
Another market source has rumored that an overheating issue thwarted the brand’s plans to surprise the public by June 6 at the WWDC (Worldwide Developers Conference).
About Apple Glasses
The brand’s augmented reality device has been in development since 2015 and is called internally by the code N301.
The product is so important to Apple that the company assigned nearly 2,000 employees to work on the project. A truly elite team, made up of engineers who developed the iPhone, iPad and Mac, as well as personalities from NASA and the gaming industry who have been hired.
Augmented reality glasses use the lenses of the device to superimpose visual elements on the real elements that the consumer observes. Functionality similar to that presented by the HoloLensfrom Microsoft or even from the old GlassTo do Google.
no easy life
The product development process has suffered several setbacks in recent years. Among them is the difficulty of creating apps that are worth consumers’ attention and money. Overheating and difficulties in finding good cameras that integrate with the product also list the challenges of this project. The very idea of Apple developing augmented reality glasses was opposed by important engineers at the company at first.
So much infighting and the fragile state of the global economy has already delayed the delivery of the final product by at least 4 years. Originally, it was planned to be released in 2019 and released the following year, as reported by the press at the time.