THE Disney+ continues to grow and in the first quarter of this year, it added 7.9 more subscribers, for a total of almost 138 million subscribers worldwide. The figures have injected new perspectives into the Diffusion after the break netflixin the same period, have sunk the hitherto unstoppable optimism of this global audiovisual market. But what are these prospects? On the one hand, they can indicate that the platform is a serious competitor to Netflix; on the other hand, Disney shares have devalued on the stock market and the studio has warned that it will contain its expenses in the near future.
the platform of Diffusion Disney+, present in Portugal, is a recent service which, like HBO Maxis vying for a place on the world podium in Diffusion where Netflix is pioneer and queen. (Another very strong competitor, Amazon, has tougher metrics to compare with those native entertainment companies.) The movie’s premiere last quarter was its content strength. turn reda Pixar title – one of many sigils added by Disney+, the others being the mighty wonder and star warswhich also present new series.
Disney+ subscription growth beat Wall Street expectations, but Mickey Mouse Group shares were still down 3% in the hours after the company’s earnings call; in total, trade lost more than 4.8%. Is that despite specialized magazines like Hollywood journalist believe that these figures “suggest that the company could be positioned to take the lead in what has become a bloody race to the top of the world”. Diffusion“, but Disney as a whole had a difficult quarter with public relations issues surrounding Florida’s “Don’t Say Gay” law (which limits discussion of sexual orientation or gender in schools) and higher than expected expenses for abroad.
In line with the further restraint Wall Street appeared to request when Netflix announced its first loss of subscribers in over a decade (200,000, with another two million expected in Q2 2022), Disney announced it would spend less. billion dollars in film and television production than originally projected – the total number is still gigantic, 32 billion. “We are watching spending very carefully,” group president Bob Chapek said as quoted by Bloomberg.
The second half may not be one of great growth for Disney, Chapek also admitted, which also contributed to the reaction on the New York Stock Exchange.
In the United States, Disney still has the Diffusion ESPN+ for sports and Hulu for movies and series. Both have also grown in subscriber numbers and help to perceive an increasingly dispersed market between big and small brands and constant demands on viewers’ attention and wallet. Netflix earnings appear to have started to burst the bubble Diffusion which has been driven by exponential investment in production, behind-the-scenes debt and an overwhelming offer to audiences.