Disney+ gained 2 million subscribers in the last quarter

Image: Eliseu Geisler/Shutterstock

Disney presented last Wednesday (10) the balance sheet for the 4th quarter of 2021 (the company’s fiscal year begins in November and ends in October of the following year). Highlights include increased revenue, while growth in new subscribers to the Disney+ undergoes a sharp deceleration.

The result was below market expectations and the company’s shares fell 8% yesterday. The conglomerate’s revenue in the quarter ended October was $18.5 billion, a 26% increase over the same period a year earlier.

In terms of streaming, the entertainment giant got “only” 2.1 million new subscribers, reaching 118.1 million subscribers worldwide. A figure considered disappointing because, during the previous quarter, the service had won 10 million new subscriptions.

Disney+

Despite the frustrating result, the CEO Bob Chapeck attempted to demonstrate satisfaction with the company’s business journeys. Disney+ has been a major focus for the company, which has made significant investments to put exclusive content on the platform.

“As we celebrate the 2nd anniversary of Disney+, we are extremely pleased with the success of our streaming business, with 179 million total subscriptions (counting all streams) in our DTC (direct-to-consumer) portfolio as of today. end of fiscal 2021 and 60% year-over-year subscriber growth with Disney+,” Chapek said in the presentation.

The executive also defended that the long-term goals, for 2024, are going well. He went so far as to say that the company plans to reduce the runtime of its movies in theaters, all to get them to theaters sooner. Diffusion.

Explanation of results

Analysts believe there are multiple causes for the pullback in Disney’s core streaming results. One of the explanations is precisely the increasingly fierce competition in the sector, dominated by netflixbut it has other big players, such as Amazon Prime Video, HBO Max, and Paramount+.

Experts consulted by the Deadline site point out that there is doubt in the market whether, after the extraordinary growth of Disney+ subscribers, the company will remain at the top. They say it is difficult to calculate whether the multi-million dollar investments that will have to be made will be able to tip the scales in the positive direction.

Disney+

“We remain a bit skeptical that more Star Wars/Marvel/animation/family content will be enough to grow Disney+’s viewership and match it with Netflix,” said Doug Creutz of market analyst firm Cowen. .

In an attempt to attract new subscribers, Disney+ launched a promotional action in early November that guarantees 1 month of service for only R$1.90. The promotion is also running in markets like the United States, where the price for the first month’s subscription starts at USD 2 (equivalent to R$10.90 at current price).

Image: Subscribe to Disney Plus
Image: Tecmundo recommends

Watch the new Star Wars: The Bad Batch and other original series and movies from the Star Wars universe, Marvel, Pixar, National Geographic on Disney+. All this for only R$ 27.90/month.

Leave a Comment