Instagram has released a new feed format for more and more users. Similar in appearance to TikTok – vertical rectangular format – the option displays posts full screen on the homepage. The idea is to prioritize the Reels published on the platform.
In terms of functionality, there are no changes. Now, however, the send, comment, and post icons appear white inside the image or video. Navigating the feed is done by scrolling up or down, but only one message is displayed at a time.
The format favors content, but highlighted comments, which previously displayed just below the image, are now hidden. The tests began two weeks ago, but focused on English-speaking countries. Now many users in Brazil have already received the change.
When the main stream is full screen, you can use the bottom navigation bar to access the discovery tab, view reels, search stores, or browse your own profile. Icons for switching views, creating a post, viewing notifications, and navigating through direct messages remain at the top.
One of the most noticeable changes is the disappearance of the friends stories bar when the screen is scrolled down – although this has already happened in the previous format, it has become clearer with the change. To make the Stories reappear, just manually return to the top of the page or click the icon to return to the home page.
According to TechCrunch, Meta noted that more than 20% of time spent on the social network is spent on the format. On Facebook, videos make up 50% of users’ time on the platform.
It’s not yet known when (or if) visual will become the app’s default mode. Adam Mosseri, CEO of Instagram, says he wants to know the public’s opinion. Instagram should assess whether the change hurts views and engagement of stories and photos, which are its main sources of revenue.
?? Test flow changes??
We’re testing a new immersive viewing experience in the main home stream.
If you’re in the test, check it out and let me know what you think. ???? pic.twitter.com/dmM5RzpicQ
-Adam Mosseri (@mosseri) May 3, 2022
On Twitter, Mosseri asks Internet users to give their opinion on the news. “We want to understand as much as possible in the coming weeks. Let me know what you think of the feature here in the comments. If you liked it, great. If you hated it, great. Let me know. We’re trying to figure out how to make Instagram better in a world where people are increasingly connected,” he says.
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