The BIG Festival changes its name and becomes the Best International Games Festival

Game Drops has received official information. Omelete Company and BIG Festival unite to announce Latin America’s largest gaming, creative and business event, the company says.

The 2022 edition of Big party comes with news. The largest festival of games, creation, business and networking in Latin America and the omelet business come together to organize the main gaming event of the 1st half of 2022, which takes place from July 7 to 10.

The Omelete company, already known for its expertise with the market and with the consumer, arrives at the Big party to add value and articulation within the virtual games segment as a whole. According to festival director Gustavo Steinberg, the union further enhances the importance of the event within the independent games scene and brings more strength to one of the premier gaming events in the world.

“O Big party has already established itself as the main event for the electronic games industry in Latin America and the trend is that the pace of growth continues to be encouraging. The arrival of the partnership with Omelete Company, which already has enormous expertise with CCXP for example, reflects this moment of expansion that we are experiencing. We are very pleased with this partnership and can only expect a lot from it”, comments Steinberg.

For Pierre Mantovani, CEO and partner of Omelete Company, the event and the partnership between the brands is the result of a new moment for games and eSports in Brazil. “We (Omelete) have the role of promoting national culture and helping the growth of the gaming market in Brazil. For this reason, we are very satisfied with the partnership with BIG. I am sure that we will bring more experiences and connection between the public of the event and the communities of fans of games and eSports”, he underlines.

O GRAND Festival 2022

This year, the event will once again be held in person, but will also continue with its online format, which has reached millions of fans over the past two years. The participation of companies such as Playstation, Xbox, Google and Tencent has already been confirmed. In addition, the presence of big names in the industry such as Takashi Tokitalead designer of Final Fantasy, and David K.Lamart director at Riot Games.

In addition to the attractions already confirmed, the program also includes more than 100 conferences, the presence of the best games in the world, including numerous releases, the participation of some of the biggest influencers and names in the market, in addition to an eSports calendar , in partnership with the NFA, the main independent Free Fire league in Brazil.

fans of Big party can already guarantee their presence at the event from 16 May. Tickets for the region Big game – with experimentation with games and conferences – are sold in batches from R$20 (half price) and R$40 (full price). In the business meeting area (B2B area), ticket prices can be viewed on the Business Platform of the BIG Party 2022. More information about tickets here.

A new moment, a new brand

O Big party reached its 10th edition celebrating a new brand. As in the last ten years the gaming market has evolved exponentially, the event has also undergone this transformation process and presents to the market its new identity, developed in collaboration with Acerwo Studio. The new brand now covers even more of the game development industry and encompasses the entire development chain in Brazil and International.

“As the game market evolves, the boundary between what’s indie and what’s not, ceases to exist. At some point, a game appears as an indie game, but within a few weeks, it takes the place of a AAA or III game, as the big independent games were called, therefore, we have renewed our brand, to continue to communicate with all developers and audiences”, explains the director of Big party.

Under the seal of the culture incentive law, the BIG Festival is sponsored by Master by Ripio; Gold sponsorship by Magalu Games, Bis, Claro and Fini; Silver sponsorship from DX Gameworks; partnership with Abragames – Brazilian Association of Digital Game Developers through the Brazil Games Project, a partnership with the Brazilian Trade and Investment Promotion Agency, Apex-Brasil.

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Big party. Photo: Disclosure

A service:

Data: July 7 to 10, 2022
Program: 10 a.m. to 10 p.m.
Local: Sao Paulo Expo
Address: km. 1.5, rod. dos Imigrantes – Vila Água Funda – São Paulo, SP
Income value: From R$20 (half price) and R$40 (full price)
event website

About the BIG Festival

O Big party (Better International Games Festival) has been taking place since 2012 and is the most important festival and games market in Latin America. Its mission is to strengthen the game ecosystem in Brazil – showing the best games in the world at the festival, game releases from renowned publishers, business meetings, awards, excellent media coverage, conferences and presence. key players in the region, as well as publishers and investors around the world.

About Omelette Company

The largest conglomerate dedicated to pop culture fans in Brazil, Omelete uses its website, social networks and partners to reach more than 15 million people every month, eager for news from the world of cinema, television series , games, music and comics. . , with texts, videos and posts on social networks. The brands Omelete, The Enemy, CCXP, CCXP Awards, Game XP and Gaules are part of the Omelete company.

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** This text does not necessarily reflect the opinion of Portal UAI.

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