Beacons are visible devices which can send out messages or signals in an attractive way. Beacon advertising happens to be a unique way of marketing. These are low powered and affordable units which can act as a receiver as well as a transmitter. These are futuristic devices made ready for business purposes along with increasing use of mobile phones on a daily basis. Find out 3 ways in which Bluetooth beacons can be used to reduce your business expenses.
Reducing man-power costs
Beacons reduce the need for manpower, and keeping just a handful of them in stores, shopping malls, restaurants and airports can ensure accurate automated guiding as well as marketing. There is reduced need for human notifications and instructions, resulting in fewer requirements for investment in man-power.
Reducing cost of maintenance
As compared to marketing software programs and enterprise applications of other types, these do not need any maintenance. Other than changing the server and the battery after some time, you need to spend very little for managing the device and its operations. These can act as automatic notification and marketing systems and you can gain insights and customer-oriented results.
Lower initial investment
Hardware related with Beacons is lower in power but affordable in cost, and can act as both receiver and transmitter. Just like a wrist watch, these devices are integrated with BT chips that draw power from a lithium battery. These are able to pair with other devices in a 50 – 70 meter range. The majority of top brands sell Bluetooth low energy beacons for less than $100. The expense is quite low in this case.
Beacons take away the need for setting up costlier systems to facilitate automation. Human intervention becomes unnecessary once these tools begin to work. Push messages are sent and ad content such as videos and images are displayed as per the pre-set time interval or as soon as consumers walk within the range. Irrespective of the number of people present at the same time in the range, everything can be handled by beacons.
Affordable context-based ads
The success of any sector depends on marketing, and context based advertisement is needed for the same. You can set Individual Beacon to send out targeted messages on the basis of set criteria, such as device location, type of device used and more. Just one beacon can be used for displaying numerous messages on the basis of the receiver’s context.